North Bay
NorCal's Largest Kids' Resale | Sept. 22-25
  • Where families save 50-90% on everything growing kids need!
    ​Sept. 22-25, Sonoma County Fairgrounds


Where families save 50-90% on everything growing kids need
​​Sept. 22-25, Sonoma County Fairgrounds

A mom and her child hug in between two rows of little girl clothes
A mom with a large JBF shopping bag on her shoulder stands beside her husband who wears their toddler at a JBF sale.

Kids grow SO fast!

Are you tired of paying too much for clothes that your kids quickly outgrow? When you shop at Just Between Friends you'll save hundreds of dollars on clothes, shoes, books, toys and all the baby gear you need for the next season of your child's life. You feel good when your kids look great—all at huge savings.

Sept. 22-25
Sonoma County Fairgrounds
​1350 Bennett Valley Rd, Santa Rosa 95404
​Thursday, Sept. 22, 10am-7pm | Friday, Sept. 23, 9am-7pm
​Saturday, Sept. 24, 9am-3pm | Sunday, Sept. 25, 9am-2pm (50% off sale)

Free admission and presale tickets
download full sale schedule

Helping local families save thousands since 2009...we can help you, too!

As local parents of two young kids, we know all too well the high cost of raising a family in the Bay Area!  We started JBF in 2009 with a goal of making it as easy as possible to sell and buy necessities for your growing family. We hope you’ll find, as we did, that JBF's one-stop shopping + must-have prices + organized selling = less time running around, and more time for yourself and family. Everyone deserves to feel good about providing well for their kids!

How to Shop & Save

1. Get your tickets

2. Make your shopping list—find sizes for infant through teen

3. Shop the HUGE selection—save 50-90%


Savings & Selection

At every sale you can find gently-loved and new clothes • ​toys • shoes • books • videos • baby gear and more!

When you shop at Just Between Friends you can expect

50-90% off retail prices

High quality name brand items

Huge selection under one roof

All items approved for safety

A welcoming community

To feel great—we serve local charities


A look at a sale


We get it—raising a family gets expensive!

A military husband in camo kisses his military wife, also in camo, at the JBF sale in Tacoma Washington.

Shopping retail means hours in a store (or stores) with bored, crying kids—spending way more than you planned. And garage sales or social media buying can be disappointing and frustrating when items or connections aren't what you hoped they'd be. Shop Just Between Friends pop-up sales to save hundreds of dollars on new and gently-used clothes, toys, shoes, books and gear for all sizes—infant to teen, plus maternity—all in one place. Items are inspected for quality and safety which means great items at huge savings. You get stylish, confident, good-looking kids while saving money and time. That's smart!


We love happy Shoppers!

Wondering how shoppers feel about the bargains and selection at a JBF sale? Take a look!

A mom, abuela and granddaughter attend a JBF sale in Dallas. Abuela is holding a babyseat.

Everything kid related!

JBF has everything and anything kid and baby related and i love shopping and finding amazing deals! I look forward to this sale twice a year.

• Bianca P

A mom and grandmother stand beside a rack of clothing at a JBF sale in Texas.

Great way to buy for this season, and next!

Love love love JBF! Massive selection and always great prices for kids items!

• Kelsey M

A mother and daughter stand side by side in their masks as they shop their local JBF sale.
I love it every time!

Great finds! Friendly people and always saving me money. I attend every year for sure. I look forward to it each time!

• Flora G

Three generations shop together at their local JBF sale. Mom carries baby in a baby carrier while grandmom stands behind them.

Savings really add up!

I have been going to JBF for 10 years, I have found so many amazing deals for clothing to room decor and toys. I know I have saved thousands through the years!

• Marissa P


Are you a new parent or grandparent?

A young JBF shopper mom in a black Metallica T-shirt holds an outfit she intends to buy at her local JBF sale.

Learn the 5 Things to Never Buy New

Many parents and grandparents think they have to buy NEW to get the best for their kids. What if there's a way to get the best (and the safest) items you want  at a fraction of the cost? Now that's smart! Read our "5 Things to Never Buy New" Guide. This Guide will save you upwards of $400!

Do you have items you'd like to SELL at our next sale?